Very few popular products began their lives as meeting the immediate wants and needs of their current consumers. Even the automobile, one of the most necessary things for global commerce today took some getting used after its introduction in the early 20th Century. Even Henry Ford was questioned on his ability to innovate the now ubiquitous car, giving the famous quote, “If I had asked people what they wanted, they would have said faster horses.”
That is not to say you should not be worried if your ‘revolutionary’ product or service has no customers. But don’t let the inability sell copies of the prototype be the initial killer of the concept and idea. The concept may need to sold to the public as a possible need or want. The right influencers could find your product and dub it as exactly what they have been missing or looking for. A crash in the market for a status quo object may usher in a movement of your device as a grand alternative…
…or not. You never know what may be the spark that sets the world on fire for your product, or will set ablaze your warehouse of unsellable inventory. Consult your business plan and your cash flow, and if you have the means to continue, do so. If not, evaluate the viability of the product, and prepare yourself for some tough decisions.
Lack of customers is a problem in business, but not always the killer. What is always a killer is your lack of focus.